The New Consumption Industry Development Summit was held at Xi’an Jiaotong-Liverpool University (XJTLU) in SIP on June 12, when representatives from government departments, universities, research institutes and companies gathered to explore new trends and forms of consumption.

The event was co-hosted by XJTLU and Beijing Dataway Horizon Co Ltd, a company providing data analysis and decision support services.

At the event, Dataway Horizon released its 2026 report on brands engaged in new consumption revolution in China, summarizing eight phenomenal characteristics of new consumption and systematically reviewing current innovation models and transformation logic within the consumer goods sector. The report also unveiled the top 100 representative brands with outstanding innovative practices in driving new consumption.

The events also included discussions on new consumption scenarios, new business modes, brand upgrading and other issues, which have inspired new ideas for the development of new consumption.

June 12, 2026